Italian Boi – DESTRAGE

  • ProjectItalian Boi - DESTRAGE

  • DateJuly 2022

  • CategoryStop Motion, Video

A foreign girl falls in love with an Italian Boi.
He’s attractive and charismatic, but she realizes too soon who she’s dealing with: an ignorant, chauvinist, lazy mama’s boy whose actions are completely driven by the toxic upbringing he’s too dumb to reckon.
Furious, she breaks him into pieces that fly far away and land on various Italian – stereotypical – terrains.
The epilogue shows her trying to put the pieces back together and give him a second chance.

To enrich the visual and complete the story, we generated thousands of pictures in DALL·E, tweaked the queries to get closer to the results we wanted, and finally, we hand-picked the images to create stream-of-consciousness sequences and absurd stories about the Italian Boi cultural burden.


Starring: Marco ‘Elektromove’ De Meo, DShock
Dancers: Barbara Allegrezza, Andrea Piras, Nicolò Castagni
Director: Matteo di Gioia
Director of Photography: Pietro Agostini
Director Assistant: Stefano Galli
Production Director: Alessia Gualla
Coreographer: Matteo Bittante
Set Designer: Elena Fumagalli
MUA & Looks: DShock, Simon Bowery, Gianfranco ‘Gianco’ Colla, Donatella Minichino
Hair Stylist: Fabio Leone
Food Design: Sergey Baranov
Hats: Lorenzo Seghezzi
Art Director: Luca Ferrario
3D and 2D Animation: Bartolomeo Balleggi, Marco Perico
Stop Motion Animator: Maryvéronique Lecoq
Grading: Pietro Agostini
Thanks to: Destrage band, Bianka Schurina, Media Making, Samuele Serangeli, Andrea Castellano Visaggi, Chris Costa